We all know that the key to sustainability, increased earned and contributed revenue is cultivating relationships with your patrons. This takes the building of trust and loyalty over time. We need to walk patrons up our engagement ladder from single ticket buyer to donor to subscriber to major donor to advocate. The ways in which the patron interacts with us online, via our office… these make up a critical component to building that trust and relationship over time.
If you’re using different systems for various types of transactions and patron interactions, this can drive a wedge between you and the patron you’re wanting to cultivate. When they see some third party company on the screen where they are buying tickets, or on the ticket itself, or the receipt, how do they feel about your brand, your customer service, your interest in them?
In this free whitepaper we’ll discuss the strategic importance of a unified system toward ticketing, fundraising and more.
Request a download link for this white paper:
White paper written by
Patrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com
Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.