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Added income and revenue - get creative

Generate extra income in creative ways

As a performing arts organization, we know that balancing income and expenses can be a tricky thing.  Generating income also generally must fall into methods in line with your non-profit published mission in order to avoid any scrutiny from the IRS and the public.  But there may just be ways to add a chunk of extra income to your bottom line using methods that are easily within reach.

For those considering the Arts People system for their ticketing, fundraising, marketing, database/CRM needs, the low costs of our system can often be offset by these means!

We’re creative people… let’s get to it!

Here’s some ideas:

  1. In selling your season package, have you considered that adding just an extra 25 or 50 package sales might bring in an extra $5000-10000 annually.  Get your board involved, encourage your patrons to help you promote the packages, hold an annual season announcement event with a super special discount for attendees and get it done!
  2. Add options for season packages.  If you currently sell a traditional subscription package, consider adding flex passes for more patron options and see how it increases your package sales.  You could possibly add an additional $2500-5000 through this method.
  3. The print at home ticket design of the Arts People system allows you to customize the layout.  Consider selling space on the ticket for a local business to print a coupon, or a sponsorship logo.  This can be done creatively on a show by show basis, or for the entire season for more money, or both!  Charge for that space and bring in an extra $2500-5000 or more annually.
  4. If you’re not booking sponsors of each production, you should.  Exclusive single sponsor, or a few sponsors together for each show could bring in $15000 a year.
  5. What about a sponsorship specifically for your online buying experience.  Sell an online season sponsorship and place the sponsor logo with a link to their business info on your Arts People customize-able public pages for an annual amount of $3000-4000.  “Online transactions brought to you by….”  Businesses love this type of exposure.  You could do smaller levels of this also by having individual sponsors of the different transaction types… tickets, donations, membership, retail, passes, subscriptions, class enrollment, etc. Each path in the Arts People system has system messages where sponsor info credit could be displayed. Additionally, the confirmation emails can also be customized with text and images!
  6. Make sure you’re asking ticket buyers online to add a donation.  The checkout screen has a customize-able area for a donation pitch. Use it!  Encourage ticket buyers to add a small donation to their ticket purchase and bring in an extra $1000-2000 a year.

The above methods, if all successful, total between$29000 and $41000 yearly.  Think that would help the bottom line?  Get creative with your options and see the bottom line come up!  This, along with added sales due to the easy to use online purchase process of the Arts People system, and you’ll find it can actually make you money, and be completely paid for in the process.

 

First impressions last

White paper: Using separate systems is costing you patron loyalty, sales and donations

We all know that the key to sustainability, increased earned and contributed revenue is cultivating relationships with your patrons. This takes the building of trust and loyalty over time.  We need to walk patrons up our engagement ladder from single ticket buyer to donor to subscriber to major donor to advocate.  The ways in which the patron interacts with us online, via our office… these make up a critical component to building that trust and relationship over time.

If you’re using different systems for various types of transactions and patron interactions, this can drive a wedge between you and the patron you’re wanting to cultivate.  When they see some third party company on the screen where they are buying tickets, or on the ticket itself, or the receipt, how do they feel about your brand, your customer service, your interest in them?

In this free whitepaper we’ll discuss the strategic importance of a unified system toward ticketing,  fundraising and more.

 

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

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White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.

 

marketing segmentation

White paper: Utilizing live data to generate buyer, interest and ranking groups for patron targeted marketing

Marketing of your performing arts events and organization is no longer one size fits all.  To increase patron loyalty and to trigger the best possible sales results you must segment and tailor your messages to your specific sub-sets of patrons based on their buying patterns, areas of interest and level of support.

Live data will help you to test and market your events more effectively and efficiently.  Organized clearly and efficiently for you in the Arts People system, leverage our easy to use marketing interface to quickly pull, merge and segment your patrons.

Out of these efforts will be increased sales, heightened patron loyalty, and statistics that you can use toward sponsorship and grant writing success.

Download our free white paper with detailed instructions on how to create patron groupings to which your messaging can be tailored, tested, honed and executed.

 

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

—-

White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.

 

SETC2017 Conference Wrap Up

Our sales team members Jon and Marc had a great time meeting current clients, and demonstrating the Arts People system to potential clients at the recent Southeastern Theatre Conference in Lexington, KY. The conference itself was very well attended with wonderful presentations, auditions, performances and more.  We were very proud to be a part of this event, including as a sponsor.

We look forward to next year, helping organizations to discover the power and ease of the Arts People ticketing, fundraising, marketing, reporting, patron management system, with built in CRM tools and our world-class customer service all designed specifically around the needs of the performing arts.

As part of our program of giving back to the arts, three organizations who entered the drawing at our booth each won a $100 donation to support their work.  They included the James Clemens Theatre at James Clemens High School in Madison, Alabama, Hoof ‘n’ Horn Theatre at Duke University, and Birmingham Children’s Theatre.  Your work inspires us!

Our congratulations to all the winners and honorees at this year’s event!