Strike while the iron is hot, as my mother used to say to me. Take the opportunity when it presents itself! We all know that the holiday time is when many performing arts organizations make their most ticket sales and donation transactions. It’s the season of giving! (…and shopping for giving, and donating, and stressing over the perfect gift.)
So how can we maximize our patron interactions to boost our holiday income opportunities AND also help them to reduce the stress of holiday gift giving.
Take the opportunity while guests are at your venue, enjoying the holiday presentation, to sell them on some simple gift giving ideas via your organization, WHILE THEY ARE THERE! If you send out an email reminder of their upcoming performance, mention in it that special gift offers will be available as well! Here’s some ideas:
Create some holiday gift and donation opportunities that provide benefits and discounts:
- Create a holiday gift pass or package of shows that you offer to attendees at the theatre at an extra special discount, but ONLY if they buy it that night during intermission.
- Offer gift certificates.
- Offer a holiday donation option that provides some special incentives such as a pair of free wildcard tickets for any upcoming show of the season. The patron can donate, support your organization, get an end of year tax write off, AND they get a pair of tickets for themselves or to use as a gift.
- Create stylish and fun t-shirts or other branded goods from your organization or that tie into your season to offer at special pricing if purchased that night.
With all the above opportunities, you want to emphasize how they can make the buyer’s life easier by getting some holiday shopping out of the way. Remind them how much fun they have at your performances and what could be better than giving that type of enjoyment to others. Remind them how a donation at the end of the year helps support your organization and can be deducted off their upcoming taxes. And lastly, it’s critical to promote these things during your well presented curtain speech communicating that these special offers are available only if they do their transaction during intermission. Have people waiting in the lobby to help the guests with their orders.
Have a great holiday season of sales and fundraising!
The Arts People system provides tools to easily setup and manage all the above efforts including full pass and package functionality, online pass and gift certificate redemption over multiple orders, donation tracking, membership details and automated discounts, even automated emailed ticket reminders that you can customize as you wish. Contact us at firstname.lastname@example.org if you’d like more information or a free personal demo.