Posts

Up-sell gift and donation options at your holiday show

Strike while the iron is hot, as my mother used to say to me.  Take the opportunity when it presents itself!  We all know that the holiday time is when many performing arts organizations make their most ticket sales and donation transactions.  It’s the season of giving!  (…and shopping for giving, and donating, and stressing over the perfect gift.)

So how can we maximize our patron interactions to boost our holiday income opportunities AND also help them to reduce the stress of holiday gift giving.

Easy!

Take the opportunity while guests are at your venue, enjoying the holiday presentation, to sell them on some simple gift giving ideas via your organization, WHILE THEY ARE THERE!  If you send out an email reminder of their upcoming performance, mention in it that special gift offers will be available as well!  Here’s some ideas:

Create some holiday gift and donation opportunities that provide benefits and discounts:

  1. Create a holiday gift pass or package of shows that you offer to attendees at the theatre at an extra special discount, but ONLY if they buy it that night during intermission.
  2. Offer gift certificates.
  3. Offer a holiday donation option that provides some special incentives such as a pair of free wildcard tickets for any upcoming show of the season.  The patron can donate, support your organization, get an end of year tax write off, AND they get a pair of tickets for themselves or to use as a gift.
  4. Create stylish and fun t-shirts or other branded goods from your organization or that tie into your season to offer at special pricing if purchased that night.

With all the above opportunities, you want to emphasize how they can make the buyer’s life easier by getting some holiday shopping out of the way. Remind them how much fun they have at your performances and what could be better than giving that type of enjoyment to others.  Remind them how a donation at the end of the year helps support your organization and can be deducted off their upcoming taxes. And lastly, it’s critical to promote these things during your well presented curtain speech communicating that these special offers are available only if they do their transaction during intermission.  Have people waiting in the lobby to help the guests with their orders.

Have a great holiday season of sales and fundraising!


The Arts People system provides tools to easily setup and manage all the above efforts including full pass and package functionality, online pass and gift certificate redemption over multiple orders, donation tracking, membership details and automated discounts, even automated emailed ticket reminders that you can customize as you wish.  Contact us at sales@arts-people.com if you’d like more information or a free personal demo.

Flex pass tickets

White paper: Make your life simpler using the power and flexibility of passes

Arts People led the industry in the development of powerful, multi-functional and flexible pass capabilities.  Our clients use them with great success for season package sales of different types, for comp ticket fulfillment, for sponsor ticket benefits, board cultivation of donors and much more.

Learn how passes can be used in a variety of ways to benefit your patrons experience with your organization, and also to alleviate staff handling and headaches of various ticket packages and fulfillment.

Patrons and staff both love the way pass holders can easily redeem their tickets, self-serve online or via your box office, and at the same time result in less seat inventory going wasted.  They are a powerful tool for every performing arts organization to meet their needs.

 

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

—-

White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.