If you’re not executing a well planned and strategic season announcements event as part of your yearly marketing cycle, you’re losing an enormous opportunity to build your subscription base and generate much needed income to fund your upcoming season.
If you ARE holding an announcement event, there may be ways you can increase its effectiveness and capitalize on the excitement of the announcement even more.
Arts People Marketing Director Patrick Spike outlines an effective event with tips and strategies for increasing the resulting package sales, with after event tips to propel sales even more.
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White paper written by
Former Audience Development Director for Bag&Baggage Productions, with over 30 years experience in performing arts creation, administration, marketing and fundraising.