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Patrick Spike - Marketing Director

Arts People’s staff, deeply rooted in the arts

Arts People, from its very beginning, looked to experienced arts creators and administrators to staff its ranks.  We wanted to make sure that the people who would be guiding the development of our product, designed specifically for the very particular needs of the performing arts, would know how to give it the power and flexibility required for the industry.  In addition, the client services team and other members have also frequently come from backgrounds that include arts participation. In this way, we have a staff supporting the product and our clients that absolutely comprehend and appreciate the intricate and unique challenges and strategies that the arts present. We work with you to get the most out of your live data, and develop relationships over time with your ticket buyers and donors.

We don’t target sporting arenas or other non-arts venues as many other systems do.  We don’t look to venture capital and investors with dollar signs as their primary motivator who might want to steer the product in a more profit driven direction.  Arts People was created and has thrived with the idea that we are here to uplift and support the performing arts, as powerful and valuable pieces of the communities in which they exist, to shine brightly on our society and to enrich our lives – through both hearts and minds.

Here are some examples of staff members participating in the arts:

Patrick Spike – Marketing Director, former Product Manager, and System Expert, Scappoose, OR – Over 30 years as director, performer, administrator, marketer and consultant for community to Katie on stageprofessional theatre and other non-profit arts organizations. In the Fall Spike will be performing with Bag&Baggage Productions in OR, and in the Spring directing at Ferndale Repertory Theatre in CA. patrickspike.com

Katie Behrens – Client Services Representative, Portland, OR -Professional improviser with Curious Comedy Theatre and others for 9 years, acting, writing, directing, producing, teaching.

Patrick Kelly – Client Services Representative, San Diego, CA – Found his love for the Theatrical Arts in Middle school nearly 20 years ago.  He has worked as a professional actor, director, technical director, musician and general arts administrator for the past 10 years, with a major project underway currently.

Russ Gage – Director of Client Services, Portland, OR – Film festival programmer and producer for over 20 years including San Francisco International LGBT Film Festival, Portland International Film Festival, Northwest Filmmakers Film Festival, and founder of QDoc ~ the Portland Queer Documentary Film Festival.
Cari Palazzolo – Administrative Assistant, Portland, OR – Musician, Digital Designer, and Visual Artist for 18 years, producing, performing, educating, managing. caripalazzolo.com

Sam Valenti – Junior Developer, Kona, HI – Currently Sam is producing Waimea Community Theatre’s Production of Pippin. Previously Sam was Managing Director of Aloha Performing Arts Company as well as more artistic endeavors on the stage.

The Arts People system includes ticketing, fundraising, marketing, CRM / database and other full function features for the performing arts.  Our best in industry client services team works one on one with our clients to make sure they are fully supported and can succeed using their system. If you have any questions about the system’s capabilities or would like to see a personalized demo, please contact us right away.  Our no pressure sales consultants will work with you to see if our system is a good fit for your organization.

First impressions last

White paper: Using separate systems is costing you patron loyalty, sales and donations

We all know that the key to sustainability, increased earned and contributed revenue is cultivating relationships with your patrons. This takes the building of trust and loyalty over time.  We need to walk patrons up our engagement ladder from single ticket buyer to donor to subscriber to major donor to advocate.  The ways in which the patron interacts with us online, via our office… these make up a critical component to building that trust and relationship over time.

If you’re using different systems for various types of transactions and patron interactions, this can drive a wedge between you and the patron you’re wanting to cultivate.  When they see some third party company on the screen where they are buying tickets, or on the ticket itself, or the receipt, how do they feel about your brand, your customer service, your interest in them?

In this free whitepaper we’ll discuss the strategic importance of a unified system toward ticketing,  fundraising and more.

 

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

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White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.

 

Good data?

The vital importance of maintaining clean data

Your database of persons and organizations who have purchased tickets, made donations, provided grants, sponsored events, signed up for your email or postal mailing lists, or just expressed interest is vitally important to the success of your goals.  Maintaining this data in a clean form, without duplication, is extremely important as well, in order to maintain good relations with your patrons and to move them up the De-duping your dataladder of engagement.

Fully integrated patron management systems with all the pieces of ticketing, fundraising, marketing built in, such as the Arts People system, should provide tools for you to maintain your clean live data.  But, the tools vary widely as to their user-friendliness, ease of use, automation and overall effectiveness.

The trouble with many systems

Many systems offer duplication cleanup tools that are extremely cumbersome.  I was recently assisting a friend at a community non-profit organization with record cleanup of their Sales Force database and I was quite frankly shocked at how time consuming and cumbersome the process was. I had to conduct various searches to find the potential duplicates to begin with, not really knowing if I was actually finding all the records.  Then I had to painstakingly look into each match one by one and specify how I wanted the pair to merge.  It took at least several minutes per pair to conduct the process.  It was days of work to clean up as many records as I had time for, without completing the task by a long shot. I truly don’t know how most organizations using a system like this can hope to keep their data clean at all, and unfortunately duplicate data leads directly to patron dissatisfaction when they receive duplicate mailings, have miscommunication from the staff about their contributions or worse.

The above scenario is just one example of how over-complication is something that most arts organizations simple have to avoid.  We understand our clients at Arts People.  As with so many non-profits, staff numbers are small and people are doing various jobs throughout their day. They just don’t have the time for a laborious process of trying to keep their data clean.

Arts People provides a better solution

As I’ve worked in the industry for nearly 30 years, I can  honestly say that I’ve never seen a duplication detection and merge process system that works as efficiently and easily as the Merge screen in Arts People. Duplicates are identified within minutes of data being entered or updated. Exactly duplicates are merged automatically!  Partial matches are presented to the user side by side where they can make a decision as to merge them keeping the record details on right or left, or connecting them together as members of the same household.  If there’s a question, users can click on the address or phone to trigger a whitepages.com search to help them identify current information for those records.  They can also click directly into one of the patron records to check the entered date, update date and more to help them now which record is newer and more likely to be the correct data.  Also, the system itself helps prevent duplication via the email address login process, enabling patrons online to link to their existing data. Clients are trained by their assigned client services representative to spend a few minutes each day or week to review and process any duplicates, keeping their data absolutely clean.

Don’t let your data cost you sales, donations or patron relationships. Make sure you’re using a system that is capable and easy enough to use that you can easily maintain your data, clean of duplication, and show your patrons that you care enough about them to communicate with them correctly and efficiently.

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Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.

 

marketing segmentation

White paper: Utilizing live data to generate buyer, interest and ranking groups for patron targeted marketing

Marketing of your performing arts events and organization is no longer one size fits all.  To increase patron loyalty and to trigger the best possible sales results you must segment and tailor your messages to your specific sub-sets of patrons based on their buying patterns, areas of interest and level of support.

Live data will help you to test and market your events more effectively and efficiently.  Organized clearly and efficiently for you in the Arts People system, leverage our easy to use marketing interface to quickly pull, merge and segment your patrons.

Out of these efforts will be increased sales, heightened patron loyalty, and statistics that you can use toward sponsorship and grant writing success.

Download our free white paper with detailed instructions on how to create patron groupings to which your messaging can be tailored, tested, honed and executed.

 

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

—-

White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.