Writing for Email: How to Craft Effective Copy for Fundraising Campaigns

Writing a fundraising letter can be one of the most interesting kinds of copy to set about writing. It’s far different than any other form of content, and there’s a knack you need to have in order to communicate your message effectively.

Fortunately, there are several tricks and tips that should be remembered throughout the writing process in order to produce the best results. If you’re planning your next fundraising email campaign and you’re preparing to write the copy, here are seven important points you’ll want to consider.

 

#1 – Be Donor-Centric Throughout Your Content

The first thing you’ll want to consider when it comes to writing your copy is making sure you’re speaking directly to your reader and to the donator. It’s easy to get caught up speaking in a third-party manner or ‘having your reader drop in,’ but this isn’t going to result in many donations.

To help focus your attention on your readers, be sure to use the word ‘you’ as much as possible, saying things like ‘you can make a difference today,’ and ‘organizations like us rely on you.’ Be sure to say ‘thank you’ at the end and ask your readers to ‘join you’ in addressing your cause.

 

#2 – Keep Everything Simple

This is perhaps the most important point you’ll want to consider. If you’re bombarding your readers with information, lots of jargon or overwhelming them with facts, they’re not going to want to donate and will probably just delete your email.

Make sure you’re keeping everything as simple and as concise as possible while you’re writing. There’s no need to use large, complicated words that will lose people. The best thing to remember here is to imagine you’re talking to a relative or friend.

 

#3 – Be Personal

Thanks to the advantages of automated email and data collection, you should have the names of the people you’re contacting. Use this in your email and address the readers by their first names; while making sure you keep everything friendly and informal. The more personal the email, the more likely the reader will connect to your message.

 

#4 – Storytelling is a Powerful Medium

Let’s say you’re fundraising for a poverty cause. By detailing statistics on poverty and general facts, people get an idea of what is happening, but this can still feel rather impersonal. Instead, telling stories through specific case studies is the best way to connect with your readers.

“You can highlight the story of one individual or a family within your email, helping the readers to connect and resonate with the person emotionally, ultimately resulting in them becoming more likely to make a donation” explains Nick Harper, a communication manager at EliteAssignmentHelp and Study demic.

 

#5 – Avoid Errors in Your Content

If you were reading through a fundraising email that was full of mistakes and typos, would you still be willing to donate money to this cause? Probably not. When writing and finalizing your content, be sure to address any errors in your copy to ensure it’s perfect. Here are some tools that can help;

    • StateofWriting / Via Writing – Use these online copywriting guides to structure and write high-quality email content.
    • UK Writings – This is an online editing tool to help you format and improve the quality of your email content.
    • Academ advisor / Boom Essays – When formatting your email content, use these online tools to ensure it’s done in a professional manner.
    • My Writing Way / Essay Roo – Use these online grammar checkers to check and correct any errors in your grammar.
    • Writing Populist – Use this powerful online tool for generating eye-catching headers, subject lines, and subheadings or your email.
    • Paper Fellows – This is a leading email copywriting and proofreading tool to help you write your emails from start to finish, as reviewed by Revieweal.

 

#6 – Avoid Talking About Your Organization

Although in reality, it’s going to be your organization that will be making the changes in the world, it’s the funds of the people donating that will make it possible, and the donors want to know that they’re doing their part.

When writing your content, make sure you’re placing the donator at the heart of the campaign, and say that the whole project is reliant on their action. Make them the hero of the campaign, and they’ll be far more likely to donate to your cause.

 

#7 – Be Specific to your Requests

This is vital to remember. You can ask people to broadly donate or hint at the idea of donating to help you raise funds but can dramatically backfire because people won’t know what they’re doing. Like all areas of business, your call to action needs to be specific and direct.

“Detail how much money you need for your cause and what the money is going to go towards. Don’t be afraid to ask for a specific amount from each person”, – shares Lukas Jackson, an email strategist for Academized.

 

Summary

As you can see, there are plenty of things to think about when it comes to writing an effective fundraising email. Keep all these points in mind, and you’re sure to boost your fundraising effects and hit the targets you’ve set out to achieve.

 


Author’s bio:

Freddie Tubbs is a communication manager at Bigassignments. He also works as a part-time business writer at Australian help, and contributes article to the Vualt and Oxessays blogs.

 

 

Equity, Diversity & Inclusion: Are you doing all you can?

I recently attended the annual board meeting of Bag&Baggage Productions in Hillsboro, OR.  I’m an Associate Artist with this organization and have been involved with them as an actor, director, former board member and more since 2008.

Last year they opened their new theatre called The Vault and launched into their first season.  A few of the season’s shows very pointedly attempted to highlight problems in our culture with long embedded racism and silencing of people of color, women and other marginalized groups.  It was tremendous to see these stories being told.

But the theatre realized that they needed to do much more.  They need to actively work to bring about change within the organization, as an example to the community in which we share our work, and hopefully let that spread out by inspiring others.

At the recent meeting it was discussed as a key part of their new 5 year strategic plan, and a new committee of the board was created specifically for EDI (Equity, Diversity and Inclusion).

Already the theatre has gone about launching programs dedicated to telling more stories of women and people of color.  They have hired a number of new staff to oversee various programs from these groups and more programs are planned.  Prior messages and policies already welcome and express support for people of different sexual orientations and gender identity.  The organization, from the Artistic Director on down, is completely on board with these clearly defined plans and efforts and while this type of work will be very much ongoing, developmental and a great effort, it’s also such a great feeling to see these efforts taking shape so quickly, with such talented and passionate individuals joining the team to lead the way.

EDI is something that we as a culture must all work to embrace in order to uplift our community members that in the past have been silenced, ignored, belittled or worse.  We as performing artists have a unique opportunity to bring their stories to light, to help educate our communities on the value and joy in the diverse members of our society and learn to welcome them to the team as equals.

Will we as the privileged make mistakes along the way?  Of course.  But if we make the effort with an open heart and with full intent on learning and improving our interactions with others, that effort will be appreciated and can create a doorway toward a richer community.

What can you and the organizations you work with do to become more equitable, diverse and inclusive?  It starts with that question.


Patrick Spike - Marketing Director of Arts People

 

Patrick Spike is the Theatre Community Liaison, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. www.patrickspike.com

 

 

Get creative for board fundraising engagement

For those of us who have served on arts boards, or have been staff in an organization with a board, we all know the typical responses to the idea of fundraising: fear, rejection, refusal, discomfort… Yet your board’s primary responsibilities to the organization are fiscal oversight and making deeper connections into the community that include contacts with deep pockets.

So how do you get your board engaged in fundraising without running up against a wall of refusal, or worse yet, setting up for failure?

One creative way is to tap their contacts without them feeling pushed to cold call for donations. Consider creating a list of businesses in your area that are currently NOT supporters of the organization.  Group them into business categories and put them on big paper sheets that you can tape around the room.  At the board meeting, put up the lists and give each board member a sheet of colored dots, recording who got what color.  Then ask your board to take 10 minutes and put a colored dot next to every business that they have any association with… a contact, have done business there, family connection, etc.  At some point, have them detail for you the specific contact name and title for you to write to.  Once done, you’ll have a list of board contacts at these businesses.

Now, have your staff prepare introductory letters written from the board member to the contact at the business that they know, explaining that they are on the board of this arts organization and how they value the work it does and its contribution to the local economy, education and more.  When completed, contact the board member to stop by the office and sign the letters, adding a short personal note if they wish.  Then send the letters.

About a week later, the board member should call those contacts to verify they received the letter and invite them to come see a show at your venue.  Give them a couple comp tickets and the board member should followup after to see if they’d be interested in supporting the organization, as they do, through a sponsorship, a donation, a company volunteer program or other possibilities.

So, during this process, you have helped that board member through the beginnings of making connections with potential donor businesses and made in roads with personal connections.  Hopefully the result will be increased business contributions and support.

This is just one idea for board fundraising engagement.  Obviously the possibilities are endless.  Build on this idea for other possible ways to utilize their support.  And remember, every board member should be a donor as well.  They should be giving at a level that is significant to them and their budget.  No one can comfortably explain their investment in your organization if they aren’t actually investing in it themselves.

Disappearing is one act your arts organization should avoid

“Out of sight is out of mind” as the old adage goes. This is especially true now, in our digital age where social media posts fly by and news cycles last minutes instead of days.

It is important to keep your organization in the minds of your patrons, even between your events, or between your seasons.  As soon as you stop communicating, even for a short period, it’s as if you vanished from the public sphere.  If you were to ask your patrons what your organization is up to a few weeks after your season has ended, what might they say?  Or what event or show is coming up next?  As media splashes onto the eyes and ears of the public constantly, it washes away things formerly seen or heard, even if the patron cares about the other details more.

So what do you do to keep your organization present in the zeitgeist of your community?

It’s really pretty simple.  You communicate, with fun and frequency.

Between projects or seasons, you need to have regular social media postings, blog posts, email newsletters and even press releases going out about what you are up to, how you are working toward the next project, and more.  How can you share insider information with your followers to excite them about things to come?  Consider doing a feature story or series of posts about the costume staff and their advance work on upcoming shows.  What about changes in your organization’s methods and procedures that patrons might find of interest?  Might some upcoming guest performers offer a blog post about their excitement and preparation for things to come?  Of course, coverage of special events and fundraisers is great content as well.  Include pictures and videos where possible, and keep it all coming.

For the most loyal and invested patrons, they will find plenty of detail and interest to dig into.  For those less attached but still wanting to know what’s coming up, they can scan the content or even just look at a well crafted subject or headline giving them enough to remember you’re still out there working on the next thing to entertain and enlighten them.

Bottom line,  your communication system needs to remain active and engaged with your digital community even if the rest of the company is taking some down time, or only working behind the scenes.  Don’t let your loyal patrons or community forget you.  Keep up the fun and anticipation of what’s coming next!

 

Are you penalizing your patrons for making your life easier?

As we work with various clients, coming to us from various other systems, we see numerous former cases of patrons being charged high fees when they buy their tickets online.

Many ticketing systems don’t give you, the customer, the ability to set what fees you want to charge to your patrons.  They often try to make this sound like you get to their system for “free,” since the patron is paying their high fees.  But also it usually means that your organization has no option of how you want to apply fees to patron ticket orders. Thankfully, the Arts People system allows you to set fees in a number of ways; per ticket, per order, box office vs online vs door sales, per subscription package, with a maximum per order, etc.

We also see cases where clients have set up to charge higher fees for online buyers vs box office buyers.  While the industry has taught us that this makes sense, due to the fact that so many systems started out as online only, so the fees your organization had been paying to use the system also linked to online orders.  But now this model is contrary to the goal of online ticket sales, which is to provide convenience to your patrons and to alleviate workload from your staff in your box office.  By shopping online, printing their tickets at home, the patron is making things easier for your organization, so why not give them an incentive to do so?  Orders processed on the phone or in person are where you’re spending the time and money to serve them personally, so it makes more sense that they should pay a small fee to help cover those staff and office expenses.

Box Office

All the above, of course, is provided for your consideration based on your circumstances and only if you wish to offset your costs by charging fees to your patrons.  Many organizations charge no fees on top of ticket purchases.  They embed costs in their ticket prices, or they simple absorb the costs knowing that it’s simply a budget item as part of a performing arts organization’s expenses.  Just as we have seen online shopping go more and more to free shipping, the performing arts industry has also been moving more and more to not adding fees on top of ticket purchases in order to attract more customers, to keep them happy, and to keep them coming back.  Just one of the benefits of the Arts People system is that it gives you the control and options you need, and we’re here to help you set things up as you wish.

Fees are a strategic element in the overall structure of your income budgeting and in the image you are projecting to the public.  These are important choices for you to consider, and therefore it’s important that you have a system that supports you in making them.  CONTACT US if you have any questions.

 

DID YOU KNOW? Automated emails should be branded and recognizable

When you send a brochure, letter, postcard, you’re certain to pay attention to the look of that item, ensuring that it is branded and recognizable at a glance as coming from your organization, representing your style and professionalism.

Email communications should be the same… even if sent from your automated systems.

The Arts People system sends out notices and reminders to patrons automatically, when they make a purchase or donation, schedule a reservation, when their membership is coming due for renewal, reminding them of their upcoming performance, and more.  These emails are important for good customer service and communication with your patrons. They instill confidence and build loyalty among your customers and ultimately can help you to build on relationships to step those patrons up the ladder from ticket buyer to subscriber to donor and more.

Of course, these emails only have these benefits if they look professional and solidify your brand in the recipient’s mind.

In Arts People, all of these emails are customizable, allowing you to tailor the language to your typical tone of voice, using terminology that your patrons are accustomed to, with your logo and styling to reflect your brand.  Easy to configure, or with assistance from our friendly Client Services staff, you can make great impressions with your patrons through all your communication, even automated confirmations and reminders.

To learn more about the Arts People system and how it can help your organization in many ways, CONTACT US, or visit our website for more details.

Don’t let burnout drag your organization down

SETC Southeastern Theatre ConferenceThis week is the Southeastern Theatre Conference (SETC) in Mobile, AL and as I was thinking about the theatres that participate in this fun event each year, my mind went to ways that our system can help these organizations.  One of the biggest challenges any non-profit arts organization faces is employee and volunteer burnout, and one of the best ways to combat it is through automation and organization.

The Arts People system was designed from the beginning for performing arts organizations.  It was designed by and for people working in this industry and has a huge number of combined years of experience behind the staff, all working to help these groups to thrive.

A key to helping organizations like yours to keep a handle on the business end of things, and to free up your staff to work on the creative things they love, is a system that is efficient.  You need to be able to sell your tickets, hopefully with patrons making use of the self serve simplicity of online purchase.  You need to be able to work the fundraising side of your ledger sheet, developing lasting relationships with your loyal patrons and donors.  You need fast and accurate reporting for up to the moment information and feedback on your marketing efforts to make quick decisions when needed.  You need all these things and more in a single integrated system that staff and volunteers can learn quickly and utilized cleanly so as to not make a mess of your CRM data for future mining and reference.

“Our online sales increased from 10% to 62%. [Arts People] has made my job ten times easier, and I feel like our entire organization crossed over into the 21st century!” – Keri Larsen, Ticket Office Mgr – Cache Valley Center for the Arts

Arts People is the system so many theatres and other performing arts organizations choose, and return to, because it helps with all these things.  Clients report it helping them alleviate staff stress and burnout because now they have hours freed up in their day to help their patrons and work on important things without getting bogged down in details.  They tell us how in the first year a huge percentage of sales moved to online, alleviating box office burden.  They tell us how patrons love it.

Arts People was highly recommended to us and has never disappointed. From their excellent, easy-to-use software to their hands-on personal tech support, this company continues to serve our theatre very well.“ – Sue Ellen Gerrells, Artistic Director – South City Theatre – Pelham, AL (SETC, AACT Member)

When you look for a system to handle your ticketing, marketing, fundraising, reporting, volunteer management, class enrollments and more, make sure it works fluidly, efficiently, is familiar in terminology and appearance and ready to help your team to succeed.  We’d be happy to consult with you on your specific needs.  We can give you a demonstration or even customize a test system just for you to help you see how our system can change your operation for the better.

Soon your staff will be smiling, stress reduced, burnout averted, patrons happy, with your work focused back on the creation of your art.  Let us help.

#SETC2018

How will performing arts charities weather the new tax plan?

Tax PlanningThe new tax plan from Donald Trump and the GOP has drastically changed the landscape for fundraisers in charity arts organizations.  By altering the standard deduction, supposedly in an effort to make individuals tax preparation much simpler, it has also created a new paradigm that does not well encourage individuals to make donations that they can later write off on their taxes.  Here’s why.

In the past, by making donations to charitable organizations, an individual was able to deduct those donations from their taxable income thereby lowering their tax liability overall at the federal and often state level.  So if you donated $500 to charity, you would remove $500 from your taxable income and then the portion of that that you would have paid to taxes as income was removed.  This was a large contributing factor encouraging the giving of money to charities that you support.

Now, with the standard deduction being much higher, it creates far less need to itemize deductions for most individuals on their tax return. Instead they can just take the standard deduction without having to have made any itemizable payments, such as those to charities.  Only in the event of a relatively high level of income will an individual or family need to itemize on their tax return.  Due to this there is far less incentive to come up with tax-deductible expenses in order to reduce tax liability.

This could mean that many individuals may choose not to contribute to charities and instead keep that money for themselves, since they’ll get the standard tax deduction anyway.  Without tax deductibility being an encouraging factor in donating, what will be the new strategy for charities, including performing arts organizations, to encourage donations?

Alternatively, could the increased standard deduction put some more money in the pockets of donors who want to support you, and lead to increased giving?  This article seems to think so.

Hopefully many donors will want to financially support the work that you do despite this change.  It remains the strongest reason a person may choose to donate. They love what you do.  They want to support your work. If you can also make especially clear that your organization cannot survive without contributed income, and not only on earned income from things like ticket sales and education program fees alone, you can help them to understand why their donations are critical to your survival.

Granting organizations and corporate support will play an even more important role with the sizable risk of individual giving declining.  However, their income sources could be affected also by the new tax plan.  The down line support that they provide could change as the effects ripple out over time, and of course now there is talk of Trump wanting to cut funding to the NEA and other arts and humanities funders.

Increased prices may be required as well.  If an arts organization has survived on a balance of 50% earned income from sales with a 50% contributed income level to balance the budget, the percentage balance may need to shift to higher on the earned income side.  Of course depending on your patrons, this could reduce sales as prices are increased resulting in bigger problems in the end.

What does YOUR organization plan to do in this shaky and changing fundraising environment?  How will your message shift?  What combination of tactics do you feel are needed or are planned to maintain your bottom line?

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike – Marketing Director, Arts People

Arts organization consultant
Former Board Member Portland Area Theatre Alliance
Former Audience Development Director & Board Member Bag&Baggage Productions

Boosting Corporate Philanthropy Through Digital Fundraising

Digital fundraising makes it possible for anyone to donate from anywhere with an internet connection — which also makes soliciting donations a more competitive field. Organizations supporting worthy causes pull donors from all angles.

Maybe it’s time to get more creative with your digital fundraising by exploring ways to supplement your traditional donations.

How about local businesses? You might already secure sponsorships for certain shows or offer corporate gift certificate options, but there’s a whole world of corporate philanthropy waiting in the digital fundraising space.

In this post, we’ll focus on four smart ways to increase your revenue from corporate philanthropy through your digital fundraising strategy:

  1. Get smart with your donor database.
  2. Promote matched donations at checkout.
  3. Optimize your confirmation messages.
  4. Get attention on social media.

If you’re ready to tap into the gift of corporate philanthropy, keep reading!

 

 1. Get smart with your donor database.

As any fundraising institution knows, a donation solicitation is only as effective as it is targeted. That is, when asking for donations, the more about your donors you know, the better your chances are of receiving a check in return.

When narrowing in on your corporate philanthropy efforts, a comprehensive donor database is your secret weapon. Here are the key data points to include in your donor profiles:

  • Employer: Some companies are more charitable than others. If a donor’s employer offers a corporate matching gift program or regularly donates to nonprofits, you now have a connection to that source of revenue through your donor.
  • Job title: C-level employees, business owners, and board members all have a say in their company’s charitable giving philosophy. If your donor cares about your organization, so will their business.
  • Past giving: Whether to your organization or others, past giving is a great indication of future giving. Previous involvement in corporate philanthropy, from matching gift requests to group volunteering, is important to have on record.

Once you’ve identified donors with key corporate connections, it’s time to reach out to them. Your CRM or communication software should allow you to segment and sort your donor lists based on employment information.

Make sure to reference the specifics of the corporate philanthropy or sponsorship programs you’re asking donors to participate in, linking them to resources or databases if necessary.

This business-related information doesn’t just help you identify donors with connections to corporate giving programs — it can also help your message actually make it to the person you want it to.

People are much more likely to respond to emails, phone calls, or requests for in-person meetings from people they already know, particularly business owners that often receive requests for corporate-related charitable giving. Keeping historical employment information can reveal profitable connections between prospective major donors and current donors.

Of course, this level of targeting relies on a clean, accurate donor database. You can’t reach out to donors encouraging them to participate in their employer’s corporate matching gift program if you don’t know whether they work for a company that offers one!

 

2. Promote matched donations at checkout.

Your donor database is one place to look for corporate giving revenue, but it’s not the only place. What about those donors who aren’t in your database yet?

At a basic level, you should always post information about matching gifts, sponsorships, and other corporate philanthropy programs publicly on your website. Linking to this information on your social media pages is another way to ensure it has a wide reach.

But one of the best places to feature corporate philanthropy information is at checkout.

Think about it: patrons who are actively buying a ticket are obviously interested in supporting your organization. Why not show them another way they can do so?

Here are a few creative ways to work matching gifts into your checkout process:

  • Install a matching gift database plugin so shoppers can interactively search their employer’s corporate giving program in real time.
  • During the end-of-year holidays, emphasize the charitable spirit and the way to make a donation go further than usual (and the tax benefits of charitable giving).
  • Encourage the giving of gift donations.

By placing this information right at checkout, you encourage giving at the moment that your supporters are most excited about.

If you need a little help setting up a website that offers attractive sponsorship opportunities to companies, check out Double the Donation’s guide to the top nonprofit website design companies for recommendations.

Remember that online checkout doesn’t always happen at home! Make sure your checkout forms are mobile-optimized so they display properly on your patrons’ mobile phones and any POS stations your staff members use to sell tickets or memberships on the floor.

 

3. Optimize your confirmation messages.

Whether a patron reserves a ticket, purchases a t-shirt, or makes a donation, your system will automatically deliver a copy of their receipt to their email inbox.

With the ability to customize those automatic emails comes an incredible opportunity to encourage participation in corporate philanthropy programs!

Check out how the Hereditary Neuropathy Foundation incorporated matching gift information into their donation confirmation email:

The great thing about a confirmation message is its timing. Right after a purchase or a donation, the recipient is excited about what’s to come, and they’ll be looking for the confirmation email.

Corporate philanthropy makes gifts go further at no extra cost to the donor. That’s the kind of message that a supporter is receptive to right after spending or donating some of their own money.

Something important to keep in mind when including a solicitation in a confirmation email is tone. The first thing you should say no matter what comes afterward is “thank you.” From there, it’s all about a clean, quick transition.

That transition will depend greatly on the kind of message you’re appending to the “thank you.” If you need a little inspiration, here are a few tips for a few common confirmation email types:

  • Ticket reservation: “Before you arrive, take a look and see if your employer would match a donation to the theater!”
  • Merchandise purchase: “Did you know you could support the theater with a donation, and your employer might even match the amount? Follow this link to our corporate giving page for more information!”
  • Donation confirmation: “Before you forget, save a copy of your receipt for taxes, and request a matching gift form from your employer. Not sure if your employer offers a corporate giving program? Find out by typing your company name into the plugin below!”
  • Volunteer application: “Does your employer offer volunteer grants? Find out and learn more below!”
  • Special event registration: “Check up on your employer’s corporate giving status before you show up!”
  • Membership program sign-up: “What if your employer could match your commitment to the theater? See if your donations are eligible to be matched using the corporate giving database plugin in this email!”

If you need a little more guidance, start with these useful templates from Fundraising Letters, then personalize to your organization!

 

4. Get attention on social media.

We’ve already covered the benefits of spreading the word about corporate philanthropy on social media. But it’s not always individual donors whose attention you’re trying to get.

In fact, corporate social media accounts are always interested in the good publicity that comes along with partnering with a charitable cause.

If you look at it that way, your social media presence is actually a bargaining chip for corporate partnerships. Look at what you have to offer:

  • Sponsored shows: For the most traditional type of corporate sponsorship, a business covers some or all of the cost of a show or exhibit in exchange for their logo on your marketing materials, including social media profiles.
  • Social takeover: A social media representative from the sponsoring company “takes over” your social media for a day, sharing stories and pictures to your audience from their perspective.
  • Fundraising events: Companies can sponsor fundraising events, either by helping with setup costs or donating auction items for specialized events like online charity auctions.
  • Employee volunteers: Employees from a corporate sponsor can man the box office, hand out programs, escort visitors to their seats, and sell merchandise. Pictures of employees helping out while wearing branded shirts are easy to share on social media.
  • Charity packages: Want to open up to low-income families for a night for free or a reduced rate? You need someone to cover the costs, and a corporation has the incentive to fund this kind of charitable cause.

As a beloved institution in your community, you have an engaged audience that companies would love access to. Use that access to your advantage!

Asking for donations over and over can exhaust even your most loyal supporters. But corporate philanthropy doesn’t require your donors to dip back into their own pockets to support the institutions they love.

By promoting corporate philanthropy across your digital space, you can actualize your supporters’ charitable spirit at no more cost to them!

 


Our thanks to Adam Weinger for sharing this special blog post.

Adam Weinger is the President of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. Connect with Adam via email or on LinkedIn.

White Paper – Create a powerful and efficient Volunteer workforce

Non-profit organizations, certainly including performing arts groups, rely heavily on a well organized and satisfied volunteer workforce. In many cases, running that portion of your operation should be given as much importance and attention as management of the staff, since often they do just as much work overall. The success of your volunteer coordination starts at the top and works its way down.

In this white paper we’ll walk you through a recognized structure to your volunteer workforce that will help ensure that your volunteers are honored, happy, and managed in a way that benefits both them and your organization.

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

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White paper written by

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the Arts People software system, with over 30 years in performing arts creation and administration. His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.