Entries by Patrick Spike

White paper: Using separate systems is costing you patron loyalty, sales and donations

We all know that the key to sustainability, increased earned and contributed revenue is cultivating relationships with your patrons. This takes the building of trust and loyalty over time.  We need to walk patrons up our engagement ladder from single ticket buyer to donor to subscriber to major donor to advocate.  The ways in which […]

White paper: Utilizing live data to generate buyer, interest and ranking groups for patron targeted marketing

Marketing of your performing arts events and organization is no longer one size fits all.  To increase patron loyalty and to trigger the best possible sales results you must segment and tailor your messages to your specific sub-sets of patrons based on their buying patterns, areas of interest and level of support. Live data will […]

White paper: A well planned Season Announcement event can boost your subscription base

If you’re not executing a well planned and strategic season announcements event as part of your yearly marketing cycle, you’re losing an enormous opportunity to build your subscription base and generate much needed income to fund your upcoming season. If you ARE holding an announcement event, there may be ways you can increase its effectiveness […]

White paper: Facebook for Arts Organizations – Strategies for success & common mistakes to avoid

Arts People Marketing Director Patrick Spike, with over 25 years experience in performing arts marketing and administration, walks you through the best practices and strategies of using Facebook to build your audience, increase engagement, foster patron loyalty and more. Originally presented as a seminar at the Arts NW Booking Conference in Tacoma, WA Oct 2013. […]