DID YOU KNOW? Automated emails should be branded and recognizable

When you send a brochure, letter, postcard, you’re certain to pay attention to the look of that item, ensuring that it is branded and recognizable at a glance as coming from your organization, representing your style and professionalism.

Email communications should be the same… even if sent from your automated systems.

The Arts People system sends out notices and reminders to patrons automatically, when they make a purchase or donation, schedule a reservation, when their membership is coming due for renewal, reminding them of their upcoming performance, and more.  These emails are important for good customer service and communication with your patrons. They instill confidence and build loyalty among your customers and ultimately can help you to build on relationships to step those patrons up the ladder from ticket buyer to subscriber to donor and more.

Of course, these emails only have these benefits if they look professional and solidify your brand in the recipient’s mind.

In Arts People, all of these emails are customizable, allowing you to tailor the language to your typical tone of voice, using terminology that your patrons are accustomed to, with your logo and styling to reflect your brand.  Easy to configure, or with assistance from our friendly Client Services staff, you can make great impressions with your patrons through all your communication, even automated confirmations and reminders.

To learn more about the Arts People system and how it can help your organization in many ways, CONTACT US, or visit our website for more details.

SETC 2018 Conference – Congratulations and Thanks

Arts People representatives Marc Ross and Jon Bailey recently attendedSETC Southeastern Theatre Conference the SETC (Southeastern Theatre Conference) in Mobile, AL.  They met theatre lovers and creators from high school to adults, shared in the camaraderie of support held by all as participants performed, competed, auditioned, shared and explored.

“We’ve always had a great affinity for the SETC and the great people of the organization and the groups that attend” said Marc Ross, Sales Manager.  “Meeting our clients, consulting with groups to see if we might be of help to them, and joining in the fun had by all, Arts People is proud to be a supporting part of the event each year.”

We want to congratulate all those that were honored at the event.

We also are proud to share the three winners of our daily drawing for $100 donations to their organization:

These very worthy organizations are doing great work in theatre and we’re very happy to support them.

Thank you to SETC and all those who stopped by our booth to say hello or chat about their needs.

DID YOU KNOW? Subscription sales and the needs of a ticketing system

For many performing arts organizations, subscription package sales are one of the key components of their overall earned income plan, their season ticket sales goals, and they’re audience development and loyalty targets and measures. By bundling together a season of events for a discounted price, your most loyal patrons can purchase the package before the season begins, secure they’re favorite seats for the entire season, and be sure to enjoy all your organization has to offer.

From an administration standpoint, subscriptions can be complex to manage, service and account for through the year, and can be even more tricky when it comes time to sell the next season to existing subscribers, ensuring they have the ability to retain their seats and tracking the income from packages correctly to the proper show income lines.

A subscription package consists of individual shows built into your ticketing system with their individual performances.  Pricing is set up for single tickets and then the discounted for subscription.  Performance series then are configured for the groupings of performances across the shows in each series option, such as opening Friday, first Saturday, first Sunday, etc.  Lastly are the packages themselves, such as a 6 show season package.  From that most standard configuration, the patron then chooses first the package, then the performance series and number of tickets by person type, then the seats they want which will be the same for each performance, then they pay for their package and they are done.  They have all their seats for all performances for the season.

Alternatively, some organizations don’t have matching performance runs, different pricing for each show, different venues for different shows and more.  These add to complexity and many systems ultimately do not handle these well.

Once sold, the system must also account properly for the income, and attribute it correctly to each show, even if the price of the individual shows may differ; what percentage or portion of the package goes to a specific show, for example.

Lastly, subscription sales from last year need to be rolled over into new unpaid orders for the next year to retain the existing subscriber seats, giving them an opportunity to renew their package and make any seating change requests prior to new orders being placed.  Once renewals are completed then new orders can be processed, and when ready, tickets can be printed and sent out, held at will call, or delivered in other ways.

As can be imagined, handling all these elements together, in an efficient and secure way, with outcome reporting you can rely on, can be difficult or impossible for many ticketing systems.

Thankfully the Arts People system is designed to help you configure all these intricacies smoothly, and our staff can help you to make it all happen easily and efficiently.  From seasonal setup to pricing options, order rollover to email notices and/or mail order forms, we make the challenges of season subscription campaigns easy to overcome.  We help you make your subscriptions a success for your organization, and a pleasure for your patrons.

For details about the Arts People system and how it handles subscription package sales in accurate industry-standard methods, contact us.  We’d be happy to consult on your needs to see if you’re a right fit for the system.

Don’t let burnout drag your organization down

SETC Southeastern Theatre ConferenceThis week is the Southeastern Theatre Conference (SETC) in Mobile, AL and as I was thinking about the theatres that participate in this fun event each year, my mind went to ways that our system can help these organizations.  One of the biggest challenges any non-profit arts organization faces is employee and volunteer burnout, and one of the best ways to combat it is through automation and organization.

The Arts People system was designed from the beginning for performing arts organizations.  It was designed by and for people working in this industry and has a huge number of combined years of experience behind the staff, all working to help these groups to thrive.

A key to helping organizations like yours to keep a handle on the business end of things, and to free up your staff to work on the creative things they love, is a system that is efficient.  You need to be able to sell your tickets, hopefully with patrons making use of the self serve simplicity of online purchase.  You need to be able to work the fundraising side of your ledger sheet, developing lasting relationships with your loyal patrons and donors.  You need fast and accurate reporting for up to the moment information and feedback on your marketing efforts to make quick decisions when needed.  You need all these things and more in a single integrated system that staff and volunteers can learn quickly and utilized cleanly so as to not make a mess of your CRM data for future mining and reference.

“Our online sales increased from 10% to 62%. [Arts People] has made my job ten times easier, and I feel like our entire organization crossed over into the 21st century!” – Keri Larsen, Ticket Office Mgr – Cache Valley Center for the Arts

Arts People is the system so many theatres and other performing arts organizations choose, and return to, because it helps with all these things.  Clients report it helping them alleviate staff stress and burnout because now they have hours freed up in their day to help their patrons and work on important things without getting bogged down in details.  They tell us how in the first year a huge percentage of sales moved to online, alleviating box office burden.  They tell us how patrons love it.

Arts People was highly recommended to us and has never disappointed. From their excellent, easy-to-use software to their hands-on personal tech support, this company continues to serve our theatre very well.“ – Sue Ellen Gerrells, Artistic Director – South City Theatre – Pelham, AL (SETC, AACT Member)

When you look for a system to handle your ticketing, marketing, fundraising, reporting, volunteer management, class enrollments and more, make sure it works fluidly, efficiently, is familiar in terminology and appearance and ready to help your team to succeed.  We’d be happy to consult with you on your specific needs.  We can give you a demonstration or even customize a test system just for you to help you see how our system can change your operation for the better.

Soon your staff will be smiling, stress reduced, burnout averted, patrons happy, with your work focused back on the creation of your art.  Let us help.

#SETC2018