White paper: A well planned Season Announcement event can boost your subscription base

If you’re not executing a well planned and strategic season announcements event as part of your yearly marketing cycle, you’re losing an enormous opportunity to build your subscription base and generate much needed income to fund your upcoming season.

If you ARE holding an announcement event, there may be ways you can increase its effectiveness and capitalize on the excitement of the announcement even more.

Arts People Marketing Director Patrick Spike outlines an effective event with tips and strategies for increasing the resulting package sales, with after event tips to propel sales even more.

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

 

White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike – Marketing Director for Arts People

Former Audience Development Director for Bag&Baggage Productions, with over 30 years experience in performing arts creation, administration, marketing and fundraising.

 

 

 

White paper: Facebook for Arts Organizations – Strategies for success & common mistakes to avoid

Arts People Marketing Director Patrick Spike, with over 25 years experience in performing arts marketing and administration, walks you through the best practices and strategies of using Facebook to build your audience, increase engagement, foster patron loyalty and more.

Originally presented as a seminar at the Arts NW Booking Conference in Tacoma, WA Oct 2013. Updated May 2017.

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

White paper written by 

Patrick Spike - Marketing Director of Arts PeoplePatrick Spike – Marketing Director for Arts People

Former Audience Development Director for Bag&Baggage Productions, with over 30 years experience in performing arts creation, administration, marketing and fundraising.

 

 

 

White paper: Creating a functional paper backup for box office operations

Paper backup plan BOur Client Services team has created a document to help performing arts box office managers create a paper backup plan and kit for those rare instances when computers or internet connection might go down.  While the Arts People system leads the industry in low system down time, you never know when a computer might fail, or the internet connection might drop out. It’s best to have a well planned kit of supplies and instructions read on the shelf to carry out box office operations until things are humming along again.  Also, make sure your staff is trained thoroughly on it’s use.  Read more in our white paper on best practices to make sure you’re not caught without a parachute.

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

White paper: Best practices to backup your internet connection

We all know that you can’t always count on your primary internet connection to be up and purring along at all times. Things happen either with your own equipment or with the internet itself to cause down time. How should you prepare for these instances to make sure you don’t lose sales and patrons?  The Arts People staff have put together a white paper to help you for just such emergencies.

Request a download link for this white paper:

Note that you will have 10 minutes to download your requested document from the email received.

computer virus

Avoiding viruses and more: Keeping your computers safe and secure

With computer viruses, malware and ransomeware such as the recent Wannacry outbreak in the news regularly, it’s obviously important to keep your computers and networks clean, safe and secure.  There are basic steps you can take and educate users on to help make sure this is an ongoing effort and that you don’t have problems.

First, keep our computer operating system and software up to date

  1. This is the single most important message from our network administrator here at Arts People. The recent massive attack of the Wannacry ransomeware was entirely about out of date computers.  If those computers had updated their windows operating system before hand they would not have been affected.
  2. If you have a computer that is tool old to upgrade to the latest operating system, you should look into updating the hardware, or retiring the computer in favor of a new one.

Maintain strong and up to date anti-virus systems

  1. These tools work well, but only if they are updated regularly and are scheduled to run automatically.  Make sure the settings are correct to keep things updated and tested.
  2. Use a trusted anti-virus software system.  If on an office network, consider a system that can be administered by one person and pushed out and configured automatically on all computers on the network.

Make sure your users understand how viruses are delivered to a computer.

  1. They should not open attachments in emails that they are not sure are safe.
  2. Any executable file such as a program to install something on their machine are suspect.  If they receive something that doesn’t seem typical from a friend or colleague they should check with that person first to ensure they intended to send it and find out what it is before opening it.
  3. Visiting websites that are suspicious or unknown can implant malware or other malicious content.
  4. When in doubt, don’t open it or watch it.

If you are on a large office network, establish firewalls and restrictions to protect against vulnerabilities, and post a clear set of rules for user conduct while using those machines.

  1. Your network administrator is able to configure your computers to not allow software download and installation, so only that person can approve software upgrades and installs.  This will help protect against inadvertent malicious software installations on the machines.
  2. Make sure users understand what they should and should not be doing on work computers.
  3. Some ISP’s allow you to restrict the types of websites users are allowed to visit.  This can sometimes help to keep them away from sites that could secretly install malicious code.

Using some basic and fairly simple to configure restrictions and rules, you can greatly reduce the possibility of becoming victim to viruses.  Knowledge by users of how viruses can gain access also is a huge weapon against these issues as well.

Lastly, remember that it’s always good to back up your data regularly to an external hard drive and also a cloud drive.  Paper backup for any processes you might have is also recommended.  Prepare a kit in a banker box of instructions and materials for what to do in the event of computer or network failure.  Computers break down. Internet connections drop out.  We all know this.  So make sure you’re operation and staff are ready to handle it smoothly.

The Arts People system runs on advanced Amazon servers protected automatically and were not affected in any way by the Wannacry ransomware.

 


Patrick Spike - Marketing Director for Arts PeoplePatrick Spike is the Marketing Director, system expert, and one of the original architects of the  Arts People software system, with over 30 years in performing arts creation and administration.  His work with clients has helped them to increase their revenue while streamlining their box office and back office operations. www.patrickspike.com.

Arts People, software for the performing arts, serves theatres, music and dance groups, choirs and opera, high school, college and university programs, performing arts center facilities and more.

 

 

Flight picture from the production.

Podcast: Spike speaks with Eric Guerin about the stagecraft of flying actors, and the safety concerns involved

I sat down today to talk with Eric Guerin, who’s a new member of our Client Services staff here at Arts People.  Eric comes to us from the Brighton Center where he was Theatre Director.  In his role there, he recently was part of the creative team of a production with high school students that involved flying two of the actors on stage.  In this podcast we discuss the challenges, concerns and intricacies of flying actors on a theatre stage, and also the overall challenges of creating highly theatrical and exciting productions, while still maintaining strict control over safety.

Listen to podcast (approximately 18 minutes)

 

Photo:  Actor in fly rigging with cable wrapped in nylon rope to appear he was parachuting down to the stage.  (c) 2017 Blue Heron Photo

 

Visit them online:
Brighton Center:  Brightonperformingarts.com
Brighton Musical Company: Brightonmusical.com
ZFX Flying:  http://www.zfxflying.com/

 

 

lille aeske boutique performance space with Sarah Farrell Mackessy

PODCAST: Spike interviews Sarah about lille aeske & boutique performance spaces

I sat down with Sarah Farrell Mackessy of our client services team to talk about her boutique performance space in Boulder Creek, CA.

Originally a gallery to feature her husband’s woodworking business and skills combined with artist gallery space, lille aeske (little box) has quickly become a popular performing arts venue for live music with artists passing through the area from LA to SF and back.

Sarah talks with us about how the idea developed and how popular it’s become, both with patrons in their small town and also with artists who love the intimacy of the tiny space.

Listen to the podcast
(approximately 16 minutes)

 

Where to find lille aeske online:  

Their website with images and video samplings: http://www.lilleaeske.com/

Facebook page with their upcoming performance events and more: https://www.facebook.com/lilleaeske

Instagram page with great images from their space, performances, hand crafted items and more: https://www.instagram.com/lilleaeske

Their Youtube channel with a couple videos featuring their space and some performances: https://www.youtube.com/channel/UCF7mpO9uZEYfqfiyO0T4QgA